Know the window before you ship the first pallet.
Start from your side:A brand entering Saudi Arabia →A distributor recruiting brands →
Saudi Arabia's public register names every beauty product, the company that files it and when its licence ends. We read it with the shelf and 17 origin markets, from both sides of the table.
A product, not a project: one fee, one date, a sample first.
Official source: SFDA (Saudi Food & Drug Authority), public cosmetics register · Register pulled 31 Oct 2026, complete to 20 Sep · Shelves Amazon.sa and 17 origin markets, read 15 Sep to 31 Oct 2026
Derived counts and named examples only. Never raw register rows.
Fifteen modules on every class of the register, from the brand's side or the recruiter's. Sign-in is by invitation; what we sell is the read, one decision at a time.
Three free reads of the Saudi register, before any fee.
For brandsFree register check →Is your brand already notified in Saudi Arabia, and how busy is your category from your country? A one-page check, by email.
For distributorsTrade-fair list →Up to twenty brands in your category from K-Beauty Expo, China Beauty Expo and BEAUTYISTANBUL that have no Saudi notification.
For both sidesWho is filing →Where Saudi beauty is made, 2024 against 2025 and 2026, and the 51,362 notifications that reach expiry by March 2027.
Also free: the entry framework decks, English and Arabic · the sample brief and three brand cards
One official table, read the way a distributor reads it.
The source is the Saudi Food & Drug Authority's own public cosmetics notification register: government data, read as SFDA publishes it. It is re-read from the public register each month; every number carries the date its copy is complete to. Brand, registrant and expiry on one row make it a distributor map and a switch calendar in one table.
Counted on the register copy that runs to 6 Sep 2026. SFDA's public list itself still ends at notifications dated 7 Sep 2026 (checked 11 Oct 2026), so this copy is as current as its source.
What the register says about a brand's own range.
Every product on a brand's home catalogue, checked by name against the Saudi register. The products with no Saudi notification are the ones a distributor could bring in, or the brand has left on the table. This is page two of each sample brand card, read on our register copy of 21 Sep 2026.
Not notified · 15
BIPHASE Lipo AlcoholicOther
HYDRABIO Perfector SPF30Other
CICABIO SPF50+ Skin Healing CreamTreat & target
SEBIUM Lotion Face TonerTreat & target
HYDRABIO Cream LightMoisturise
SENSIBIO Seborrheic Dermatitis Face CreamMoisturise
HYDRABIO Foaming GelCleanse
PIGMENTBIO H2O Micellar WaterCleanse
SENSIBIO Seborrheic Dermatitis Face & Body WashCleanse
NODE DS+ Anti Dandraff ShampooHair & scalp
PHOTODERM AKN Mat for Oily Skin Prone To Acne SPF30Sun protect
PHOTODERM Aftersun Gel CreamSun protect
PHOTODERM Milk Ultra SPF 50+ SunscreenSun protect
PHOTODERM Spot Age SPF 50+ Sunscreen For Dark SpotsSun protect
PHOTODERM ULTRA-FLUID AR+ SPF50+Sun protect
Notified in Saudi Arabia · 56
Not notified · 9
Dynasty Triple Barrier LockOther
Calming Barrier MaskTreat & target
Pore Firming SerumTreat & target
Tinted Mineral Dayscreen SPF 30Sun protect
Hydra Shield Body Sun Lotion SPF 50+Sun protect
Comfort Protection Mineral Body Sun Lotion SPF 40Sun protect
Comfort Protection Mineral Body Sun Lotion SPF 30Sun protect
Dayscreen Moisturizer SPF 30Sun protect
Day Dew SunscreenSun protect
Notified in Saudi Arabia · 27
Not notified · 7
Alpecin Caffeine Hair BoosterTreat · scalp, tonic, serum
Caffeine DMG SerumTreat · scalp, tonic, serum
Alpecin Dandruff Killer ShampooCleanse · shampoo
Caffeine Shampoo C1 Black EditionCleanse · shampoo
Sport Caffeine Shampoo CTXCleanse · shampoo
Tuning ShampooCleanse · shampoo
Grey Attack Beard & Temples Colour BoosterColour
Notified in Saudi Arabia · 7
Four channels, nineteen doors.
A brief checks each door where Saudis actually buy, for the brand and its rivals: listed or not, price, pack size, rank, stock, and whose name sits on the back of the pack. Amazon.sa is read by machine; the pharmacy chains and beauty marketplaces by hand.
Every class the register knows. All of them in the console.
The register sorts cosmetics into seven families and twenty-six classes, and the console reads all of them: twenty-two as classes, with sixty-seven sub-types and forty niches, and four as family-wide views, 133 categories. Fifteen modules run on every one; the three marked also carry live shelf feeds. Counts are notifications since January 2025.
Fifteen modules, one verdict.
The console runs them on all 133 categories. A brief runs the same modules on your brand, then writes the verdict: go, go as a niche, or not now. A distributor's read takes every module from the recruiter's side, and the fifteenth ranks the brands to go and get.
Screens from the console, hair-loss products, register copy complete to 20 Sep 2026. Registrant names, shown to signed-in seats, are left out of these screens.
Three signals, one verdict the test every brand is put through
- Leads abroadThe brand ranks in its home market or a comparable one: open rankings, the best-seller shelf, the category's own leaders list.
- Demand pullSaudi customs already import the category from that origin and the pharmacy channel grows it: Comtrade by origin, IQVIA ranks and growth bands.
- Register gapThe brand, or the sub-type it leads with, is absent, fading or lapsing in the Saudi register, and the importer layer that would carry it is fragmented.
Two sides of the same table.
Entry is a two-sided decision. The brand asks whether to come and through which door. The distributor asks which brand to go and get next. Both answers come from the same register, and each side gets its own read.
Should we come to Saudi Arabia, and through which door?
An entry brief: one brand, one category. A written verdict with the numbers behind it, in ten working days.
- The window
- Is the category opening, crowded or closing, and why.
- The door
- Regulatory path and timeline, a registrant shortlist with capacity signals, the channel to start in.
- The price
- Your origin price against the Saudi shelf, the cross-border ceiling, and a costing that carries the right margins.
Which brand should we go and get next?
A distributor radar brief: one category, one shelf. The brands to go and get, and when each door opens.
- Empty doors
- Brands that lead in their home market and have no notification in Saudi Arabia under any registrant.
- Switch windows
- Brands whose incumbent registrant has stopped filing, with the quarter their notifications run out.
- Your own renewals
- Your notifications by expiry quarter, so the recruiting budget goes after the renewals, not before them.
Ten working days, three conversations.
Every number in the brief carries its source and its date. If the register already says the window is closed, we tell you on day three and there is no fee.
Your brand, or your shelf
Brands: the product, its origin market, its price there, where it is sold. Distributors: the category, the shelf and the brands you carry. A thirty-minute call if you prefer.
First read
Register, shelf, leaders abroad and price gap. A short note on whether the window looks open, and what the brief will test.
The verdict
Go, go as a niche, or not now, with the door, the partner shortlist and the price band. Then a call to argue with it.
Three things the global trend tools do not see.
The brand-to-registrant link
Trend tools stop at the brand. The Saudi notification goes one step further, to the local company behind it and the quarter its licence ends, so who holds a brand, and for how long, is read rather than asked.
The cross-register check
Four of the top ten hair-loss sellers on Amazon.sa are not cosmetics at all: they sit in the drug or food register. Reading one register alone gets the category wrong.
The price gap
Imported serums sell in Riyadh at 1.3 to 3.8 times their home price; mass deodorants at 0.4 to 0.7 times their European price. The gap says which tier you can enter and which you cannot.
Run the entry decision yourself, before you pay for one.
Seven stages, from market fit to go or no-go, as a slide deck you fill in at your own pace in PowerPoint, Keynote or Google Slides: one in English, one in Arabic read right to left. Every card asks for the source and the date of its number. The last two slides show the whole method filled for one real category.
- 1Market fitIs there room for us in Saudi Arabia?
- 2SFDA pathWhat does SFDA need before we can sell?
- 3DistributorWho will carry us into every channel?
- 4PricingDoes the price work for everyone in the chain?
- 5ChannelsWhere will shoppers find us first?
- 6RoadmapWhat happens when, and who owns it?
- 7Go / no-goDo we enter, and what would make us stop?
The same register, read for one name.
The console answers by category. A custom report answers for one company, one country of origin or one brand: a dated PDF with the exhibits, the method and the register date on every page. Three shapes we build; the price follows the scope and comes back within two working days.
One company on the register.
Every notification a company holds: its brands, classes and filing pace; the exporter behind its lines; the brands for which it is the only Saudi registrant; where its filings stand against the appointed houses; the renewals that fall first.
One country, every brand.
Which brands from one country are notified here and who holds them, which arrived since 2025 and which lapsed; and, where the console reads the shelf, their doors, the price gap and the brands no registrant files yet.
One brand, every angle.
Range and SKU strategy, channels and pricing market by market, the five forces for the brand and its rivals, supply chain and R&D, and the Saudi position read from the register and the shelf.
Tell us what you are deciding in Saudi Arabia.
The sample and the fee arrive by email within a minute: a brief is SAR 13,000 fixed (USD 3,500), ten working days.
An established Jeddah distributor lost its French dermo house. What should it recruit next? Real register numbers, the client anonymised (a top-3% registrant) and registrants by type: the six Korean derm and hair-loss doors nobody holds in Saudi Arabia (two named, four in the brief), the four whose incumbent stopped filing, the crowds to stay out of, and the 211 renewals that come first.
The sample and three brand cards are open below; they also come with our reply.
Open the sample brief (PDF, 0.7 MB) →Brand side, two pages each: Bioderma · Beauty of Joseon · Alpecin — what the register holds under the brand, the catalogue gap shown product by product, and the renewal calendar.
Prefer email? Write to us directly.