Entry Window
Free · for brands entering Saudi Arabia

Is your brand already on the Saudi register?

Every cosmetic sold in Saudi Arabia must be notified to SFDA, in a public register. Tell us your brand, where it is made, its category and the decision you are weighing; we send a one-page check of what our copy of the register holds, free, within two working days.

Your check adds your own line: whether your brand is notified, how many live notifications it has, and through how many companies.
Ask for the free check → What the check shows

Official source: SFDA (Saudi Food & Drug Authority), public cosmetics register · Copy complete to 6 Sep 2026
Derived counts only. Registrants, the Saudi companies that file the notifications, are counted, never named.

Example · the category half of a check

Skin care made in Korea, in Saudi Arabia

21,439live notifications, 14% of live Saudi skin-care notifications
2,265brands with a live notification
1,151brands first notified since January 2025
625registrants file them; the five largest hold 29%

245 of its live notifications expire within six months.

Counted 11 Oct 2026 · declared country of manufacture · filings, not sales
What the check shows

Four questions, one page.

The check reads the register for your brand and for your category made in your country. It shows who is already filing, how fast and how concentrated the filing is. It does not say what to charge, whom to appoint or whether shoppers will buy.

1
Is your brand there?
Live notifications under your brand's name, and how many companies file it. If none carry the name, we look for it under your company's name and inside product names, and read those matches by hand before the check goes out.
2
How crowded is your category?
Live notifications and brands in your category made in your country, and their share of the whole Saudi category.
3
Who is arriving?
Brands from your country notified for the first time since January 2025, the five largest by name, and the filing pace against 2024.
4
Who files it?
How many Saudi registrants file your category from your country, how much the five largest hold, and how many of its notifications reach their expiry in the next six months.
After the check

If you are weighing entry.

The check is free and stays free. If you are deciding whether to enter Saudi Arabia, the entry brief reads the rest for your brand from the same register and the Saudi shelf.

The next step Brands

The entry brief.

Whether entry is worth pursuing for your brand, through which channel, at what price, and which registrants to talk to: the window, the regulatory path, a registrant shortlist, the shelf and the price gap.

Sample brief (PDF, 10 pages) →A Korean brand's card (PDF, with pack shots) →
Entry brief · SAR 13,000 fixed (USD 3,500) · ten working days
Not ready for a brief

The free framework.

Seven stages from market fit to go or no-go, one slide per stage, in English and Arabic, to fill in at your own pace.

Get the framework decks →
Framework decks · free by email · PowerPoint, Keynote or Google Slides
Ask for the free check

Name the brand.

A confirmation arrives by email within a minute. The one-page check follows from the same address within two working days of a complete request.

Tell us the decision the check serves. If the brand is sold under other names, or filed under the maker's name, add them too: we review those names before the check goes out.

We use your email to send the check and to follow up about it. Nothing is shared. Prefer email? Write to us directly.

Recruiting brands instead? The free trade-fair list →

We may follow up by email two or three times about your request; one click stops it.

How the check is counted

Source. The SFDA public cosmetics notification register; our copy is complete to 6 Sep 2026. Only derived counts appear on the check, never register rows.

Dates. A notification is counted in the year it was filed, five years before its expiry date. "Since January 2025" runs from 1 Jan 2025 to 6 Sep 2026 and is compared with 2024 per month.

Countries. The declared country of manufacture, which is not always the brand's home: a French brand made in Italy counts as Italy.

Limits. A notification is a product filing. It says nothing about volumes, sales, imports or agreements; a brand with no filing may still be in talks. Registrants are counted, never named; a registrant files notifications, which does not prove it imports or distributes.